Demographics
- Users are young
- 58% under 24
- 64% between 18 and 30
- 79% under 30
- 63% are male
- 70% update their mobile handset at least once a year*
- 84% play games on their mobile*
- 12% have used online gambling services*
- 88% of users say they would recommend Mwah to a friend*
* Data from survey of 9000 Mwah users conducted in Oct 2007